Purchasing/Selling Mutual Funds – Through Agents or ICICIDIRECT

POSTED BY KRG ON October 23, 2010 8:04 pm COMMENTS (6)


I have invested in some mutual funds(as SIP) through an agent. I got demat account with ICICIC direct recently. As you all know we can purchase Mutual funds there also. Now I would like to go for another SIP. Could anyone tell me which is better – Investing through agents (no charges) or icicidirect (with some fee..I guess it is lower of Rs 30 or 1.5%). Is Icicidirect has any advantage while selling MFs? If so, is it better to include my existing MFs in iccici direct?

6 replies on this article “Purchasing/Selling Mutual Funds – Through Agents or ICICIDIRECT”

  1. Hi,

    I see this is a very old post but just have a question about the same. I see a management fee of 2% in ICICIdirect for the MF I want to buy, there are others with 1% also. I don’t know how this is calculated and if this amount would be large in 10 years term. So kindly let me know if this is nominal or I can save by investing directing.

    Thank you,

    1. Portals like ICICI Direct charge per SIP . You can use NSE platform which we use for our clients. There is no charger as such .

      If you want help in MF investing , kindly fill up this form and we will get back to you – http://jagoinvestor.dev.diginnovators.site/pro#schedule-call

  2. tspreeth says:

    The simplest approach is FundsIndia.com . No charges compared to holding MF in demat accounts and online.

    Process is simple and online.

    Register the website, download the forms, sign and post it.
    If existing funds are there, transfer it. Add you fund / folio details, download the forms, sign and post it.
    If new to MF, process is very simple.

  3. Vijaya says:

    i am NRI, if i want to invest directly with mutual funds, what should i do?? do you think investing thr ICICI direct is advisable or dealing directly with fund house advisable. Please suggest.

  4. Shashi says:

    Simple funda : ‘A Rupee saved is a Rupee earned’
    So even if u can save a rupee by investing directly, save it.

  5. Anil says:

    Only benefit of using ICICIDirect is that you can buy almost all MFs from a single website thereby eliminating need to register with every individual fund house, rememebr every distinct user id / password etc.,.

    I would still recomend to continue investing through agent as ICICIDirect does not provide any additional benefit but still charge you nominal fee for buying MFs. No matter how small this service fee might look now, you pay everytime you buy and eventually it would become a reasonable amount.

    If you are too keen to invest online, you can get HPIN for your existing MFs from the fund houses (details in their website) and transact directly on their website. This would ensure that you are not too dependent upon agent and can transact whenever you want and not be restrained due to agents un-availability.

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